- What People Are Saying...
Steve CaseChairman and CEO, Revolution, former CEO and chairman of AOL, and chairman of Case Foundation and UP Global"Frank Gruber's Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons."
Randi ZuckerbergFormer Facebook exec, founder and CEO, Zuckerberg Media, and author, Dot Complicated"Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber’s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today’s modern, wired age"
Gary VaynerchukBestselling author and cofounder, VaynerMedia"Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories - because the game is really a marathon."
Tony ConradCofounder, About.me, and partner, True Ventures"This isn’t a dry, how-to book, it brings us the stories of startups big and small and teaches by example and inspiration - one of the best ways to teach."
Amy Jo MartinFounder, Digital Royalty, and author, Renegades Write the Rules"Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company."
David CohenCofounder, Techstars"Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn’t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn’t live up to fantasy."
Fred MosslerZappos and the Downtown Project"Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step."
Brian SolisDigital analyst and author, What’s the Future of Business?"Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story." - In the PressStartup Mixology has been covered by the following...
- Inside the BookEach chapter has 4 sections
Lead StoryEach chapter kicks off with the story of an entrepreneur, from Jason Fried of Basecamp to Tony Hsieh of Zappos to Laura Fitton of Hubspot and many more. Go beyond the scenes of their entrepreneurial journey, and hear in their own words how they dealt with their particular challenges while starting, running and growing their business.
ActionThese days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action, and it covers the basic “ingredients” of winning entrepreneurship. No abstract theories here - we show you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
Harsh RealityBut starting up isn’t easy! You’ll learn about the harsh reality: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don’t always hear in the media.
Celebration: Enjoy the JourneyEvery chapter also shows you how to enjoy the journey along the way - because if you don’t, what’s the point of it all? From cake baking to workations to llama parades, you’ll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it’s actually one of the biggest secrets of successful startups. You can do this - and you can have fun doing it, too. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups. - About the AuthorFrank Gruber, Former CEO & Co-Founder of TechCo Media / Tech Cocktail& Co-Founder & Co-CEO of Established & Established Ventures
Frank Gruber grew up in the Midwest heartland and is an entrepreneur, new media journalist, advisor and investor. He is the author of Startup Mixology: Tech Cocktail’s Guide To Building, Growing, and Celebrating Startup Success published by Wiley. He cofounded Tech Cocktail, now TechCo Media, in 2006, which has grown into a hub for the creative class, offering tech-startup-focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist, his works have been featured in a number of top media publications like TechCrunch, Fortune, HuffPo, etc. He was named by Forbes as one of the most connected people in tech. His alma maters include Purdue and Northwestern, respectively. While living the startup life, he also enjoys being a husband and father, swimming, strumming his guitar and/or ukulele, warm weather, beaches, and sports – especially the Chicago Cubs. - Follow & Connect with us on the Interwebs
